Covers everything from A to Z. 

Adhesion 

Zinsser sticks to it.

Our primers have excellent adhesion capabilities, allowing them to bond well with various surfaces, including glossy surfaces like tile, glass, and laminate. 

Zinsser also promotes better adhesion between the surface and paint layer, ensuring the paint adheres firmly and doesn’t peel or chip easily over time. 

Our primers have excellent adhesion capabilities, allowing them to bond well with various surfaces, including glossy surfaces like tile, glass, and laminate. 

Zinsser also promotes better adhesion between the surface and paint layer, ensuring the paint adheres firmly and doesn't peel or chip easily over time.

Blocking & Hiding

Zinsser blocks it all.

Our primers are specifically formulated to block what’s underneath. They conceal the colour or surface beneath them and seal water stains, smoke and nicotine stains, and tannin bleeds. 

Some of our specialty primers are specifically designed to block odours. 

Our primers are specifically formulated to block what’s underneath. They conceal the colour or surface beneath them and seal water stains, smoke and nicotine stains, and tannin bleeds. 

Some of our specialty primers are specifically designed to block odours. 

Fast-Drying

Zinsser works fast, so you can too.

Fast drying is good for projects and business because it means less waiting and faster project completion. 

Zinsser primers are known for their quick drying times. 

Fast drying is good for business because it means less waiting and completing projects faster. 

Zinsser primers are known for their quick drying times. 

Our Zinsser B-I-N primer is ready to recoat in 45 minutes. 

Zinsser works fast, so you can too.

Our Zinsser B-I-N primer is ready to recoat in 45 minutes. 

Versatility

Zinsser’s got it covered.

We’ve got a primer for that. 

Zinsser primers are designed to work on almost any surface, including wood, metal, drywall, plaster, concrete, vinyl, and even multi-surface projects that include nail heads or caulk joints. 

We’ve got a primer for that. 

Zinsser primers are designed to work on almost any surface, including wood, metal, drywall, plaster, concrete, vinyl, and even multi-surface projects that include nail heads or patchwork. 

Zinsser has you covered.

For 175 years, Zinsser has been known for delivering innovative primers, paint, and coatings that support professional painters in doing quality paint jobs. Throughout its history, we have remained committed to providing high-quality coatings and primers that deliver reliable performance in every can. 

For 175 years, Zinsser has been known for delivering innovative primers, paint, and coatings that support professional painters in doing quality paint jobs. Throughout its history, we have remained committed to providing high-quality coatings and primers that deliver reliable performance in every can. 

PRIMERS

We’ve got you covered. 

© 2024 Rust-Oleum. All rights reserved 

Innovating primers since 1849. 

Give your paint jobs the brilliance and longevity they deserve by starting with a quality paint primer. Zinsser primers deliver quality in every can. 

Using a quality primer is better

Click here to find the perfect primer in three easy steps.

COVERAGE

Zinsser goes the distance.

Zinsser’s Bulls Eye 1-2-3 features superior flow & leveling and stretches further, letting you cover more square meter per liter. 

Zinsser’s Bulls Eye 1-2-3 features superior flow & leveling and stretches further, letting you cover more square meter per liter.

Zinsser goes the distance.

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Leading Paint Specialist Stores

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